Role: Writer, Associate Creative Director

Mac turned 30. We didn't throw it a party — we gave it a world tour.

Fifteen locations. Five continents. One single day: January 24. All of it shot entirely on iPhone, which meant the film celebrating one Apple product was made using another — proof, not just a tribute.

Directed by Ridley Scott and Jake Scott, the film pulled off in 24 hours what most productions would need weeks and a fleet of cameras to do. It didn't look back at 30 years of Mac. It showed what the tools born from it could still do, right now, everywhere, at once.

The making of 1.24.14