Jonny Leicht is a Creative Director and copywriter who's spent his career making advertising people actually want to watch.

It's weird talking about yourself in the third person, isn't it? Like being narrated by a nature documentary. "Here we see Jonny, in his natural habitat, avoiding eye contact with his own bio." Let me try that again.

I started at Wieden + Kennedy, then went on to Goodby, Silverstein & Partners, R/GA, Sid Lee, TBWA\Media Arts Lab, and Ritual — with freelance detours through Mother, 72andSunny, Chiat, Google Creative Lab, Mutt, Crispin, and a few others I'm forgetting on purpose. Along the way I've built campaigns for The North Face, Apple, Google, Chobani, and Converse, among others.

My work spans brand strategy, copywriting, creative direction, and production. But the through-line is simple: advertising should entertain, not interrupt — and make you feel something about the brand doing the work. Not just remember it. Feel something. Revolutionary, I know.

When I'm not doing that, I'm probably somewhere with sand in my shoes. I surf, I camp, I garden badly but with real enthusiasm, and I drag my family to as much of the world as they'll tolerate. I eat like a Californian cliché — organic, healthy, mostly plants — and I worship the sun with the kind of devotion most people reserve for their phones.