Role: Associate Creative Director

Drake doesn't need an introduction. He needed a countdown.

To promote Views from the 6 on Apple Music, we built a piece that treated the album drop the way it deserved to be treated — like an event, not a notification. No press release energy. Just the anticipation turned all the way up.

It worked faster than we expected it to. In a little over 24 hours: 1.3 million views and 425,000 likes on Instagram. 134,000 retweets and 120,000 likes on Twitter. Numbers that don't need a spin — they're just good.

Edited by Nate Gross at Exile.