Creative Direction | Copywriting
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Chobani Exchange

There’s all sorts of kooky demands when it comes to staying fit; get your steps in, buy smaller plates, cut the fat, no the carbs, no wait, just the gluten. What a load of BS! We had a little fun with this insight and invited people to trade their ridiculous workout fads for Chobani Zero Sugar yogurt. From goats to the Jawzrsizer, we accepted it all. Directed by Blaise Cepis.

Web experience below.