Role: Writer, Creative Director

Most jackets keep you warm by trapping air. Ventrix does something smarter — it moves, opening and closing to release heat exactly when your body needs it to. The jacket adapts. So the film had to.

I wrote and CD'd it— then handed the visuals to Grant Singer, who's built a career shooting movement like it's a language of its own. That's not a casting decision you make lightly. You bring in a director like that when the idea can't be told in dialogue — it has to be felt in how a body moves through cold air.

The film launched globally, then extended into a full suite of print and in-store work, translating the same idea — dynamic ventilation, dynamic execution — across every place a customer would actually encounter the product. A few pieces from that suite are below.